ConsumerIQ
Unify and Leverage Consumer Data for Maximum Impact
Today’s CPG and Retail companies have access to vast amounts of consumer data—but much of it remains scattered across disconnected systems. ConsumerIQ™ bridges the gap by integrating structured and unstructured data sources, making all insights readily accessible for business intelligence.
Key data sources ConsumerIQ™ processes:
✔ Market Signals and Performance Trends – In-house POS data, syndicated sales reports (IRI, Nielsen), loyalty program trends
✔ Competitive & Economic Indicators – Pricing trends, demand forecasting, regional targeting
✔ Real-Time KPI Dashboards – Visualize performance metrics and track business impact instantly
✔ Customer Sentiment & Social Insights – Social media trends, customer reviews, chatbot interactions
Who does it help?
Data and Analytics Lead
Commercial Insights Lead
VP / Head of Sales
Key Accounts Executive
Why is it relevant?
Understand Customer Behavior
Dissect Consumer Preferences
Recognize Consumer Patterns
Actionable Insights for Targeted Marketing
What does it accomplish?
Reveals Hidden Trends
Identifies Opportunities
Guides Marketing Campaigns
Helps meet Customer Demands
Download the ConsumerIQ™ Solution Overview
Get a quick yet detailed look at how ConsumerIQ™ empowers CPG and Retail businesses with data-driven decision-making.
Inside this 2-pager, you’ll find:
📊 Key features and capabilities of ConsumerIQ™
🔍 How it integrates structured and unstructured data sources
📈 Ways it enables advanced analytics, AI-driven insights, and real-time decision-making
Download now to explore how ConsumerIQ™ can help you harness the power of consumer data effectively.