Major Producer of Beer, Wine & Spirits
July 28, 2022
Global Leader in Recruitment Software for the Staffing Industry
July 28, 2022

Leading Sports Retail Apparel Company

Our customer is a leading manufacturer of game-changing sports, footwear and casual apparel.

Key Business Needs

  • Increase premium customer experience
  • Consolidate ecommerce, retail and fitness customers in a single view
  • Enhance customer engagement through website clicks, history tracking, coupons and marketing emails
  • Increase revenue channels

Our Solution

  • Enable seamless integration between Salesforce Commerce, Marketing Cloud data (customer, product, events) and Segment Platform
  • Onboarding new customers quickly and manage customer orders efficiently with advanced analytics

Technology Use Cases

  • Real-time data processing of Customer opt-ins based on customer profile changes
  • Synchronize products in real-time for Salesforce Commerce Cloud from backend applications
  • Synchronize customer and events data between Salesforce Marketing Cloud and Segment platform near real-time
  • Setup API Manager and Analytics for monitoring

Results/Business Outcomes

  • Improved customer engagement (premium vs non-premium) through marketing outreach
  • New revenue channel from conversion of fitness application users
  • Competitive edge over other leading fitness brands with a consolidated single view
  • Targeted and customized promotions to increase customer retention